Here's a small selection of recent writing work.
Made in the Shade
A case study on how JELD-WEN windows brought some much-needed light to a shaded accessory dwelling unit in Pasadena. (jeld-wen.com)
Managing Healthcare Costs with Integrity
With healthcare spending on the rise, health plans are relying more on payment integrity to control costs, maintain quality of care, and build strong member and provider relationships. I interviewed Carelon payment integrity experts to get their insights for plans looking to optimize their efforts. (carelon.com)
Racism
This book explores racism in America, highlighting the history of the topic, an analysis of the events that shaped it, and an overview of the debates surrounding the topic. Part of a series geared toward reading levels of grades 5-6 and interest levels of grades 5-9. (barnesandnoble.com)
More than Money Matters is a series of personal finance workshops from Thrivent Financial. I created the concept, storyboard, and script for this video, which is geared toward potential workshop hosts.
3M Build Smarter Campaign
A brand strategy campaign for the suite of 3M Building Protection products. Work included web, brochure, ad, and brand guidelines copywriting.
jmc, Smart Software for Even Smarter Schools
From 2019 through October 2021 I provided a range of copywriting services to this SaaS provider. Work included web copy, blog and social media posts, marketing and sales collateral, event signage, RFP responses, in-app copy, and app store descriptions.
Body Land Memory
I interviewed Adebunmi Gbadebo about her artworks, which incorporate materials such as hair, soil, old documents, and water to address longstanding cultural erasure. (craftcouncil.org)
Thrivent MYGA Brochure
This is a brochure I wrote for Thrivent Independent about one of their financial products, a multi-year guaranteed annuity, or MYGA. The brochure explains in simple terms how a MYGA works, who it’s a good fit for, and a little about its tax implications. PDF. (Thrivent Financial)
Regulatory changes, new technology, a more dynamic stock market – financial advisors face new challenges every day. For many, these challenges are inspiring them to consider transitioning their practice to a company like Ameriprise Financial, the client for this content marketing article. PDF. (Ameriprise)
Crowning Achievements
Wigs aren’t meant to stand out. In plays and musicals, they should disappear into actors’ performances like discreet maître d’s, enhancing their characters without overtaking them. But as many theater aficionados know, supporting elements such as the set, lighting, costumes – and yes, wigs – do a lot of the work that brings a performance to life. We’re delighted to lift the curtain on the unsung craft of wig making and give it a well-deserved turn in the spotlight. (craftcouncil.org)
Advocacy: The Game Changer
Employees can’t make informed health care decisions without appropriate support and education. Advocacy services let employers provide this support and guidance. A recent webinar from Optum explored trends and benefits of advocacy services. PDF. (Optum.com)
Well-Being Research Reveals employee expectations
The health care industry talks a lot about workplace well-being from the employer or health plan perspective. But what do employees think about well-being? And how might their perspectives translate to improved health offerings and outcomes? To learn more, Optum partnered with the National Business Group on Health® (NBGH) to gather employee insights about well-being. (Healthcare-conversations.com)
Balance virtual and reality in teamwork
Today’s teams have numerous tools for working together online, but some business is still best done in person. Learn which stages of your project you can handle online, which are important to conduct face-to-face and how Post-it® Brand tools can help. (Post-it.com)
Art Starts at Home
When Minnesota’s COVID-19 shelter-at-home orders were announced, ArtStart, a St. Paul organization focused on arts education, faced a key question: How could they continue their hands-on programming in the midst of quarantines and social distancing? (mrac.org)